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Course Description

During this course, you'll learn about the life cycle of your customer relationships and how it can dictate your success—from the initial sales call stage up to advanced negotiations.  The course is divided into three main topics:

  • Conduct an effective sales call
  • Drive value beyond price
  • Negotiate to maximize value

Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.

Faculty Author

Adolfo Villagomez; Patrick Schulze; John Callies;

Benefits to the Learner

  • Conduct an effective sales call
  • Drive value beyond price 
  • Negotiate to maximize value

Target Audience

  • Frontline sales representatives and managers
  • Organizational leaders interested in an overview of sales team strategies

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
May 20, 2026 to Jun 02, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Jul 01, 2026 to Jul 14, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Aug 12, 2026 to Aug 25, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Sep 23, 2026 to Oct 06, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Nov 04, 2026 to Nov 17, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Dec 16, 2026 to Dec 29, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
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