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Course Description

During this course, you'll learn a set of techniques that will enable you to create a successful and specific plan for your key accounts. This course is divided into three main topics:

  • Assessing your key accounts
  • Tailoring your value proposition to specific customers
  • Driving growth through account planning

Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.

Faculty Author

Adolfo Villagomez; Sara Prince; Pär Edin

Benefits to the Learner

  • Assess your key accounts 
  • Tailor your value proposition to specific customers 
  • Drive growth through account planning

Target Audience

  • Frontline sales representatives and managers
  • Organizational leaders interested in an overview of sales team strategies

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
May 06, 2026 to May 19, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Jun 17, 2026 to Jun 30, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Jul 29, 2026 to Aug 11, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Sep 09, 2026 to Sep 22, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Oct 21, 2026 to Nov 03, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Dec 02, 2026 to Dec 15, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
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