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Course Description

After you have conducted interviews with your users, it is time to sift through your notes and transcripts in order to get at the most important insights; this is the data, which will be your guide to what the users actually need as well as what the design requirements ultimately need to be. However, one challenge we face as designers is that the data we have gathered is qualitative and not quantitative, which means that interpreting the data requires us to make associations and inferences as we read through the users' stories, thoughts, and feelings. Fortunately, we have several strategies for translating data into design requirements.

In this course, you will practice analyzing data from your user interviews and identify insights that are not always immediately apparent. After you extract insights from your interview data, you will create a fictitious user called a persona that will serve as a model of your users and help guide your design decisions. Finally, you will create design requirements that will help as you move from explaining the current state of your users to imagining a future where they use your design to better meet their needs.

The following courses are required to be completed before taking this course:

  • Human-Centered Design Essentials
  • Effective User Research

Faculty Author

Gilly Leshed

Benefits to the Learner

  • Analyze the contextual interview data with affinity diagramming
  • Create a persona
  • Create a set of user requirements for the design

Target Audience

  • Product managers
  • Web designers
  • Software developers
  • Marketing professionals
  • UI/UX designers
  • Graphic designers
  • Instructional designers
  • Accessibility specialists
  • Anyone focused on customer experience evaluation

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
3 week
Dates
Apr 22, 2026 to May 12, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
May 20, 2026 to Jun 09, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Jun 17, 2026 to Jul 07, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Jul 15, 2026 to Aug 04, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Aug 12, 2026 to Sep 01, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Sep 09, 2026 to Sep 29, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Oct 07, 2026 to Oct 27, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Nov 04, 2026 to Nov 24, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Dec 02, 2026 to Dec 22, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Dec 30, 2026 to Jan 19, 2027
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

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