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Course Description

Have you ever thought about why some products succeed and some fail? A product manager is responsible for the product’s success. This all begins with setting a vision for the future where your stakeholders visualize how your product will improve your customers’ lives. From there, you can begin to break down the specific goals you need to accomplish to make this future a reality. That helps you set the vision and articulate what a winning product looks like.

Visualizing and drawing the business is an important step in the process. In this course, you will discover how to break your business down into pieces so that you can carefully develop a winning strategy and focus on what matters. You’ll examine how to visualize and draw the business, then identify the objectives and key results you’ll rally the team to achieve.

The following course is required to be completed before taking this course:

  • Developing a Product Hypothesis and Personas

Faculty Author

Keith Cowing

Benefits to the Learner

  • Develop a compelling product vision
  • Use visual tools to describe the product’s key drivers and metrics
  • Set objectives and key results to rally your team

Target Audience

  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business Analysts
  • Product Marketing Managers
  • Data Analysts
  • Engineers and developers
  • Operations Managers
  • Designers
  • People interested in transitioning to the tech industry

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Apr 22, 2026 to May 05, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
May 06, 2026 to May 19, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
May 20, 2026 to Jun 02, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jun 03, 2026 to Jun 16, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jun 17, 2026 to Jun 30, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jul 01, 2026 to Jul 14, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jul 15, 2026 to Jul 28, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jul 29, 2026 to Aug 11, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Aug 12, 2026 to Aug 25, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Aug 26, 2026 to Sep 08, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Sep 09, 2026 to Sep 22, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Sep 23, 2026 to Oct 06, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Oct 07, 2026 to Oct 20, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Oct 21, 2026 to Nov 03, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 04, 2026 to Nov 17, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 18, 2026 to Dec 01, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 02, 2026 to Dec 15, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 16, 2026 to Dec 29, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 30, 2026 to Jan 12, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
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