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Course Description

In this course, you will determine which data sources and types of data are needed to assess your brand’s performance against your brand’s objectives and determine where adjustments are needed. You will practice identifying trends and analyzing the potential effect of these trends on the brand. You will use these insights to identify options to adjust your brand plan to help your brand attain its objectives. By the end of this course, you will be able to confidently analyze and assess the health and progress of your brand strategies.

Faculty Author

Patti Mandel

Benefits to the Learner

  • Identify and analyze relevant information to help assess the performance of a brand
  • Identify trends in data and potential implications for the brand
  • Recommend actions to address brand implications identified through data analysis that will position the brand for long-term success

Target Audience

  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Apr 29, 2026 to May 12, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes two years of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Jun 10, 2026 to Jun 23, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes two years of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Jul 22, 2026 to Aug 04, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes two years of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Sep 02, 2026 to Sep 15, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes two years of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Oct 14, 2026 to Oct 27, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes two years of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Nov 25, 2026 to Dec 08, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes two years of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
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