4 Courses Required

Additional Details

Target Audience

  • Public Relations Professionals
  • Communications Professionals
  • Marketers
  • Executives
  • Mid-Level Managers
  • HR Leaders

Accreditation

  • Corporate Communication Certificate from Cornell SC Johnson College of Business
  • 40 Professional Development Hours (4 CEUs)
  • 7 to 10 Professional Development Units (PDUs) toward PMI recertification
  • 40 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification
  • 40 Credit hours towards HRCI recertification

Certificate Description

Often reporting to a company’s chief executives, corporate communications professionals play a critical role in how organizations are perceived among both internal and external audiences. Their function encompasses media and public relations, internal employee communications, and crisis communications, which have become more essential than ever.

Whether you need to communicate a significant change initiative within your organization, work through a media crisis, or develop key messages to deliver to stakeholders, this customizable certificate program will prepare you to build a career in the increasingly important function of corporate communications while leveraging leading-edge developments in AI-assisted communications.

In this certificate, you’ll complete three core courses focusing on managing change, strategizing for crisis scenarios, and utilizing generative AI to enhance your writing process. You’ll then select one elective course to tailor your learning journey. Through practical assignments and expert-led discussions, you’ll discover how to craft messages that align with organizational objectives and encourage positive engagement across diverse audiences. By the conclusion of the program, you’ll be equipped to communicate clear, purposeful messages that drive your organization forward.

This program includes a year of free access to both the AI and Leadership Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore pressing industry topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming sessions.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Certificate Print Title

Corporate Communication
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